How Domino's Technology is Revolutionizing Delivery

From GPS tracking to AI-powered quality control, Domino's Australia has been at the forefront of technological innovation in the pizza delivery industry. Our commitment to leveraging technology has transformed the customer experience, improved operational efficiency, and set new standards for fast food delivery across Australia.

GPS Driver Tracker: Real-Time Delivery Monitoring

One of our most popular innovations has been the GPS Driver Tracker technology. Launched in Australia in 2015, this system allows customers to track their pizza delivery in real-time on a map through the Domino's app or website. Customers can see exactly where their driver is and receive accurate, up-to-the-minute delivery estimates.

The system has multiple benefits:

• Increased transparency for customers
• Reduced anxiety about delivery times
• Improved safety for drivers who are monitored throughout their journey
• Enhanced efficiency through optimized routing

Since its implementation, the GPS Driver Tracker has significantly improved customer satisfaction scores and reduced delivery time complaints by over 85%.

DOM: The AI Pizza Quality Assistant

In 2019, Domino's Australia introduced DOM (Domino's Operational Management), an AI-powered quality control system that uses computer vision technology to assess pizza quality before it leaves the store.

Using cameras installed above the cutting board, DOM analyzes each pizza to ensure:

• Correct toppings and distribution
• Proper cheese coverage
• Consistent size and shape
• Appropriate cooking level

If a pizza doesn't meet Domino's quality standards, DOM alerts staff to remake it before it's sent out for delivery. This technology has reduced customer complaints about pizza quality by 73% and improved overall customer satisfaction scores.

Zero Contact Delivery: Innovation Through Necessity

When the COVID-19 pandemic hit in 2020, Domino's Australia quickly developed and deployed Zero Contact Delivery. This system allows customers to request contactless delivery where drivers place the order in a designated safe spot, step back to a safe distance, and wait for the customer to collect their order.

While initially developed as a safety measure, this technology-enabled service has remained popular even as pandemic restrictions have eased, highlighting how crisis-driven innovation can lead to lasting improvements in service delivery.

Mobile Ordering Enhancements

The Domino's Australia app has undergone continuous development to provide a seamless ordering experience. Recent enhancements include:

• Voice Ordering: Customers can now place orders entirely through voice commands.
• Saved Favorites: The app remembers your preferred orders and payment methods for one-tap reordering.
• Group Ordering: Multiple people can add items to a shared cart, perfect for office lunches or group gatherings.
• Augmented Reality Pizza Preview: See exactly how your customized pizza will look before ordering.

These mobile innovations have driven digital ordering to account for over 80% of all Domino's Australia orders, up from 50% just five years ago.

Delivery Drones and Robots: The Future of Delivery

While still in testing phases, Domino's Australia has been exploring autonomous delivery solutions. Pilot programs for drone delivery have been conducted in select suburban areas, while delivery robots are being tested for high-density urban environments.

These initiatives aim to solve several challenges:

• Reducing delivery times during peak hours
• Decreasing carbon emissions from delivery vehicles
• Addressing driver shortages in certain markets
• Creating new delivery options for customers

While widespread deployment is still a few years away, early tests have shown promising results, with drone deliveries averaging 7 minutes faster than traditional methods.

Smart Kitchen Technology

Behind the scenes, Domino's Australia has implemented Smart Kitchen technology in over 60% of stores, with plans to reach 100% by the end of 2024. These systems include:

• Automated Dough Management: Systems that track dough production and freshness.
• Predictive Ordering: AI algorithms that predict order volumes based on weather, local events, and historical data.
• Temperature Monitoring: IoT sensors that ensure optimal cooking conditions and food safety.
• Digital Make Lines: Interactive screens that guide staff through each order for increased accuracy.

These innovations have improved order accuracy by 32% and reduced food waste by 24% in equipped stores.

The Road Ahead

Domino's Australia continues to invest in technology research and development, with several exciting initiatives on the horizon:

• Expanded Autonomous Delivery: More widespread testing of robots and drones in diverse environments.
• Advanced Personalization: AI-driven recommendations based on individual preferences and ordering patterns.
• Sustainable Delivery Solutions: Electric delivery vehicles and carbon-neutral delivery options.
• Enhanced Accessibility Features: Making our digital ordering platforms more accessible to all customers.

As we continue to innovate, our focus remains on using technology to enhance the customer experience, improve efficiency, and maintain our position as Australia's favorite pizza delivery service.